About Us

Blue Santa Beads offers the finest Japanese seed beads, renowned for their consistent size and color, as well as an extensive array of beading supplies, books, and tools for beaders and other crafters. We also market one-of-a-kind Carogi bags for toting beading supplies. These uniquely patterned carryalls are crafted in Arizona and can be configured in a variety of ways.

In addition to our retail customers, we work with a number of craft, knitting, beading, and wire designers, offering tips and techniques for selecting beads in the appropriate size, shape, and color. This collaboration has proved profitable for both Blue Santa Beads and the designers, many of whom now supply their students with our beads.

Because our business is growing, we have moved to a storefront location in Media, Pennsylvania, on the outskirts of Philadelphia. In addition to conducting our retail and wholesale operations there, we offer classes for beaders of all levels, from beginners to advanced.

Why Blue Santa?

Owner Sara Caldwell explains the origin of the name Blue Santa: “The name comes from my passionate hobby of collecting Blue Santas. I received my first one, made by Eldreth Potters, a number of years ago. Then a college friend, who is an artist, made a five-foot-tall fabric one for me. Now I have all sorts of Blue Santa items, including plates, mugs, and ornaments, and friends continue to surprise me with new ones. Blue Santas delight my spirit and warm my soul. They signify my never-ending quest for just the right object – rather like tracking down just the right beads for my customers.”

Our Mission